Interpreting Social Identity in Online Brand Communities: Considering Posters and Lurkers
نویسندگان
چکیده
منابع مشابه
Benefits of Peer Support in Online Japanese Breast Cancer Communities: Differences Between Lurkers and Posters
BACKGROUND Web 2.0 has improved interactions among peers on the Internet, especially for the many online patient communities that have emerged over the past decades. Online communities are said to be particularly beneficial peer support resources for patients with breast cancer. However, most studies of online patient communities have focused on those members who post actively (posters), even t...
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Existing research divides online community participants into two separate groups: posters, who publicly participate in the community’s activities, and lurkers, who read but do not post or respond to ongoing conversations. The current study expands the concept of participation patterns in online communities from the standard binary distinction to a broader perspective of participation behaviors....
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BACKGROUND Patients who visit online support groups benefit in various ways. Results of our earlier study indicated that participation in online support groups had a profound effect on the participants' feelings of "being empowered." However, most studies of online patient support groups have focused on the members of these groups who actively contribute by sending postings (posters). Thus far,...
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Since their emergence in 2005, Web 2.0 technologies have been advanced as potentially transformative in the area of education in general and foreign language learning in particular. Web 2.0 technologies are presenting new opportunities for developing diverse online learning environments and enhancing interactivity, participation and feedback between students, their peer groups and teachers. Thi...
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ژورنال
عنوان ژورنال: Psychology & Marketing
سال: 2017
ISSN: 0742-6046
DOI: 10.1002/mar.20995